In 2011, our management
team of Amerald Land set their vision
towards a period of
The long-term business plan is established, named 'tomorrow future 2020' . Aiming to achieve strong growth and proﬁtability for the Amerald Land Group, short term and medium term plans are developed, initiatives are accelerated to strengthen the competitiveness of our domestic markets. Regional operations has been setup to align our plan to push forward. Subsequently, the business development team has achieve strong advances in the area of regional expansion for the ﬁrst ﬁve years of the plan with the resilient support from the project and operation team.
Since the formulation of 'tomorrow future 2020' , the economic environment in Singapore has undergone tremendous changes. Growing recognition of diversity, the increasing export pressure from the regional countries, slowdown in China consumption, volatility of oil prices, has resulted in diverse change in society, work and lifestyles. The property measurements implemented globally and the gradual rise of interest rates create even more uncertainties among the global economies.
Prudently optimistic, keeping all the challenges in mind, Amerald Land established the new medium term plan from 2016 through 2020, 'tomorrow future 2020' , to ensure continual growth in the company and always giving values to our buyers and investors.